JTCC
The Junior Tennis Champions Center is one of the nation’s largest tennis academies, with the mission of developing the athletic abilities of their students as a vehicle for higher education. JTCC operates on a nonprofit business model, focused on grassroots initiatives and community outreach.
My role was identify areas to improve JTCC’s marketing and communications tactics and expand on their strategy. Please see below for areas I impacted.
✉ Email Marketing
Branding
After rebranding, JTCC needed to update its email marketing templates. Standardized brand voice and imagery was implemented for email type and audience type.
Strategy
Leveraging MailChimp’s platform, segmented lists were identified to better distribute updates and newsletters based on audience types. Reporting was collected to generate insights and optimize future campaigns.
🕮 Content
Infographics, posters, flyers and other print materials were created within Adobe Creative Suites for display and distribution at athletic and fundraising events hosted by JTCC.
Blog Posts
Original and compelling blog posts were written to provide valuable content through current events reporting, coaching highlights and tips, as well as member “wins”. A posting schedule was created to follow consistent topics and a distribution strategy was implemented to generate awareness across social media and email marketing channels.
✎ Web Design
Blog
A blog, JTCC News, was created from scratch through the WordPress platform. The initial build took 48 hours, including original banners, imagery and posts.
Website
JTCC’s website pages were audited and edited to ensure brand consistency and alignment after recent rebranding.
$ Paid Media
Google Ads
Google AdWords campaigns were implemented to generate awareness for the tennis academy and the various lesson types and fitness programs that it has to offer. With a robust amount of services provided by the academy, a paid media strategy was essential. Digital advertising was a brand new tactic introduced to the organization and a consistent keyword optimization within campaigns were necessary.
Google Analytics was leveraged for reporting.
Facebook Ads
Facebook Ads were launched as a tactic to highlight specific events and deals. This platform was leveraged for conversion and lead generation campaigns.
⚐ Social Media
JTCC’s Facebook page was maintained to post updates and events. An initial audit was conducted to ensure consistency and accuracy.
Instagram’s platform was used to share organization “wins”, with a focus on the success of students and members.