Sofra Philly
Sofra Philly is a restaurant based out of Philadelphia specializing in authentic middle-eastern cuisine.
As a new restaurant, they were looking to generate awareness for their delivery specials and drive foot traffic to their location. Sofra asked me to develop a Paid Media strategy within their advertising budget.
$ Paid Media
Facebook Ads
Ad campaigns on Facebook and Instagram were launched targeting nearby college students. Punchy creative was developed that leaned in to the fast-casual restaurant’s authenticity and unique offerings to the Philadelphia area in order to appeal to the surrounding demographic.
Ad campaigns were optimized weekly, with a focus on locational targeting to generate awareness for the restaurant.
🗠 Reporting
Insights
Reporting was delivered monthly to inform overall business decisions and paid media strategy.
Sofra was able to repurpose their website towards delivery options to appeal to their customers based on the reporting analyses provided.